Evaluation 5 DRAFT

5. How did you attract/address your audience?

I attracted the target audience of my magazine by using a range of techniques presented on each of the pages. It is crucial for the front cover to appeal to the reader, it being the first thing they will see of the magazine, making sure it draws the audience in. I concentrated on making the main image on my front cover appeal to the audience, making the image appear grimy, tattered and messy, reflecting the rock/hardcore genre of the magazine. I also created small badges to place on the magazine cover in order for the audience to relate to it and understand what the magazine is offering, deciding whether the artists presented on the cover suit the genre they enjoy by the way they portray themselves via the badge. Instead of using a barcode I chose to use a 1990’s style hand written sticker price, giving it an authentic look, reflecting the style of the magazine – handmade, also relating to the style of music – upcoming artists, as a handmade style magazine is quite new for this era just like upcoming artists are new in the music industry. The essential selling point is the images of new artist, portraying the genre of magazine I am aiming for. The burger faces create a sense of mystery, drawing the audience in and making them interested in knowing who they are and what they themselves and their music is like. By not putting any headers to hint at who they are expands the mystery even more, making the audience what to look through the magazine and read about them.
The contents page is split into two half’s with 3 columns on the bottom half of the page, making the page feel more laid back as it’s not packed with lots of writing looking busy and is spaced out reasonably. This then reflects the target audience, them being laid back also and not particularly keen on reading a heavy amount of text, they want something more casual. The small images used on the bottom half of the page appeal to the audience as they also reflect the laid back sense of the page and magazine, the models showing weird poses in order to make the magazine appear more relaxed and fun. The image on the top half of the page represents the main story within the magazine, drawing the most attention from the audience while still creating mystery within the picture. Providing no heading, still leaving them clueless about the artist and want to know more, then making the page number for the main story stand out attracting the audience and persuading them to go and read about them so the mystery is finally solved.
The double page spread represent the audience via the fonts and colours used, them being dull and dark, reflecting the rock/hardcore genre with some text in bolder colours in order to make key information stand out. The header relates to the artist as it’s distorted and looks fuzzy, reflecting the artist as their music isn’t clean, it is also distorted and electronic sounds break the rhythm and flow of it. The page persuades the read to read on as key parts are made clear such as the quote from the band, relating the audience to the artist as what they say might reflect and what the reader is like, giving the reader the feel that they can relate to the artist.