Evaluation 3 DRAFT

3. What kind of media institution might distribute your media product and why?

My magazine doesn’t have a specific institution, because it’s a handmade magazine the people who create the magazine will be their own institution, they will be their producers and organisers making the work needed in order to distribute it themselves. In order to produce and distribute it well the magazine will hire people who have experience in this, making sure the magazine has the best chance of being produced well so it appeals to the audience.

When hiring people to create the magazine I plan to gain people who offer experience in rock/hardcore magazines such as RockSound, NME and Kerrang, making sure the magazine is filled with the correct material and is presents the artists in the correct way in order for the magazine to compete with other magazines the contain the same genre. As it’s only a small handmade magazine it will be unlikely for it to be distributed to other countries as we wouldn’t be able to cover the expenses needed, making the magazines heavily distribution the UK, providing it with stronger connections to news agents and other retail stores within the country. Royale With Cheese aims to gain a growing audience because of its authentic and original look, creating something which represents an era of magazines which once looked like hand work and a large amount of skills and effort went into making it. The magazines target audience is young adults/teenagers, also providing interest to adults also, causing my institution to have large competition against other magazines with the same matching genre. It would also reach out to niche audiences which like the handmade handwritten style of magazines which provide it with the authentic look and appeal to a select group of people. Creating a website and groups on twitter and facebook will also help the institution in boosting a wider audience, helping us to gain more recognition.